Founder-run. Hands-on tested. Trusted by families and retailers across the region since 2017.
Products distributed
Countries in the Middle East
Silverette® wins Moms Most Trusted Pre-Natal Product by Mother, Baby & Child Awards, UAE
Haakaa® wins Best Maternity Essentials & Wellness Brand by Mother, Baby & Child Awards, UAE
New Zealand's multi-award-winning silicone breastfeeding and baby-care brand, home of the original manual breast pump that made motherhood simpler, easier and greener.
Swaddles and softgoods built on a genuine fabric obsession — buttery-soft Copper Pearl Signature Knit loved by over a million families since 2015.
Pure 925 silver nursing cups, handmade in Italy and clinically studied for two years, that soothe and protect nursing nipples using nothing but silver's natural properties.
Developmentally-designed feeding essentials, home of the iconic Happy Mat, built with a Pediatric Feeding Specialist and backed by over 20,000 five-star reviews.
A UK-founded mother-and-baby brand designing thoughtful everyday essentials — from postpartum recovery to precision health tools — trusted across more than 20 countries.
An American sleep-wellness heritage brand, born from one couple's real-life discovery, now expanding into baby monitoring with Vue — "not just a monitor, a sleep system."
A French design house from Lyon reinventing the everyday objects of childhood, starting with reusable silicone tablemats beautiful enough to leave on the table.
The hybrid bib-apron built for baby-led weaning, designed by a mother tired of bibs that wouldn't stay on — one size that grows with your child from 6 months to 3T.
A brand-first strategy built on long-term brand equity, not just volume.
Deep expertise in premium mother, baby & child categories across the region.
End-to-end coverage across retail, e-commerce and Amazon marketplaces.
A strong, trusted retailer network across the GCC and wider Middle East.
Where we operate
From our Dubai headquarters, we reach families across the Middle East and East Africa.
Whether you support families professionally or you're raising your own, we'd love to know you. We love meeting people who care about the same things we do, so add your details to be on our list for events, activations and collaborations, and to hear what we're up to first.
Met us at the Baby Expo or messaged us on Instagram? Pop your details in so we can keep in touch.
Whether you're a brand looking for regional distribution or a retailer seeking premium products, we'd love to hear from you.
